Let's start with a vision...

The Beginning - When dreams meet courage

At 19, I made a decision that would shape my entire future: I took my severance pay from a soul-draining office job and bought a camera. Looking back, it wasn't just about purchasing equipment – it was about investing in a vision, in the possibility of creating something meaningful.

I wasn't starting entirely from scratch. Throughout my teenage years, I'd been the unofficial family photographer, capturing moments at gatherings and creating memories with friends using my dad's digital camera. Sure, it was all in automatic mode, but it sparked something in me – a creative flame that wouldn't dim.

Armed with determination and countless YouTube tutorials (I can still remember binge-watching wedding filmmakers in the early hours), I dove into photography. I took workshops, studied the fundamentals, and dreamed of capturing stories that would move people. My vision was crystal clear: to create art that touched souls and build a life that felt truly mine.

Here's the thing: I had zero business background. My parents were public servants, and entrepreneurship was a foreign territory in my world. But you know what's beautiful about being 19? That magical combination of courage and naïveté that makes you believe anything is possible. Sometimes, not knowing the obstacles ahead is the greatest gift.

The Middle - When one vision leads to another

As years passed, my path evolved. While photography had opened the door to creative entrepreneurship, I found myself increasingly drawn to graphic design – initially as a way to supplement my income, but soon as a passion in its own right. When the initial sparkle of my first vision began to fade, I didn't see it as failure, but as guidance toward my next chapter.

I immersed myself in the world of visual identity creation, working with small businesses in my hometown and collaborating on co-branded projects. Each client taught me something new, and my hunger for knowledge led me to pursue an MBA in Branding, Marketing, and Growth. This wasn't just about adding credentials – it was about building a foundation to truly help businesses shine.

The Present

Now, with 14 years of experience under my belt, I'm embracing my most exciting vision yet: sharing everything I've learned with women who are building their own dreams. Whether you're crafting a personal brand or launching a business, I want to be the guide I wish I'd had when I was starting.

This space is designed for you if:

• You're launching a business and want to build a brand that stands out authentically

• You're seeking practical strategies to make entrepreneurship feel less overwhelming

• You're passionate about branding and want to build your professional toolkit

• You believe that good branding shouldn't be complicated or expensive

  
  

I'm here to simplify the concepts of branding without oversimplifying their impact. Think of me as your brand clarity guide – someone who's walked the path, made the mistakes, learned the lessons, and is ready to light the way forward.

Every post, every story, every piece of advice I share here comes from real experience – from late nights figuring things out, from victories and setbacks, from transforming visions into reality. I'm not here to give you a one-size-fits-all formula, but to help you uncover your unique brand story and tell it beautifully.

Let's make this journey together. Whether you're transitioning careers, starting your first business, or studying to become a brand strategist, I'm here to share everything I know about building brands that resonate and last.

Here's to simplifying the complex, to daring greatly, and to building something meaningful.

With excitement for our journey ahead,

Cora ✨

P.S. Remember that 19-year-old with a new camera and big dreams? She'd be proud of where we're all heading.